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• Securing top talent is essential for small business growth, facing unique recruitment challenges.
• Innovative hiring strategies, like leveraging social media and advanced technologies, enhance recruitment and provide a competitive edge.
• Over 71% of recruiters use social media for hiring, tapping into a wider talent pool and engaging with candidates in a relaxed environment.
• AI-driven applicant tracking systems improve efficiency in identifying ideal candidates.
• Creating a strong employer brand is crucial for attracting top talent and differentiates company branding.

730 words ~ 3.5 min read

• Small businesses can benefit from content marketing as a way to attract and engage customers.
• Define your ideal customer's needs, motivations, and behavior patterns to tailor content.
• Create content that provides solutions to problems and helps achieve goals.
• Incorporate a call-to-action into your content, such as lead magnets or promotions.
• Email marketing is an essential component of content marketing; personalize emails, segment subscribers, include CTAs.
• Track key metrics and adjust strategies accordingly for greater success in reaching and engaging customers.

640 words / 2.5 min. read 

What sets apart good leaders from great ones? The secret lies in the qualities they embody! Successful business owners acquire essential traits over time. 

Key qualities include a clear vision, adaptability, and relationship building. A compelling vision attracts the right talent. Articulating your vision clearly is a game-changer. Pivoting and innovating are valuable traits in a changing business landscape. Building meaningful connections, not just small talk, is crucial for success. 

Every leader has their own style, but with persistence and practice, anyone can become a great leader.

Learn more about these essential traits and how you can acquire them in our new article published on our blog.

Through December 31st, we're celebrating Small Business Season™. The chamber is encouraging every person in our community to support friends and neighbors by shopping, dining, and exploring our small businesses!