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SUMMARY Telling personal stories is an effective way to engage customers and humanize your brand. Make sure the story relates to your company's values or mission. Use HubSpot's guide to business storytelling as a resource when crafting ...

Pottsville Area Development Corporation Announces Launch Pottsville 2.0 POTTSVILLE, PA - After the success of the inaugural Launch Pottsville competition in 2022 including the startup of 3 new businesses, The Chopping Block, Rage Parade, and Arrow ...

Barley Snyder Attorney Martin R. Siegel Reappointed to the Pennsylvania Department of Environmental Protection’s Sewage Advisory Committee For Immediate Release York, Pa. – Barley Snyder is pleased to announce that the Pennsylvania ...

Northeastern Pennsylvania Alliance Announces New Staff Members Jeffrey Box, President & CEO of the Northeastern Pennsylvania Alliance, is pleased to announce the following new staff members: Colleen Burns, Community & Economic ...

Tompkins Financial Corporation (Tompkins) announced that Charles “Chuck” Guarino has been promoted to chief banking operations officer, a newly created position for the organization. Over the past five years with Tompkins, Guarino has ...

NEPA Alliance is offering the following export training webinars in December and January. There is no fee to register. The webinars will be presented by Mr. Bob Imbriani, Vice President-International Services, Team Worldwide. Incoterms 2020 In ...

The Adult Schuylkill Technology Center (STC) Practical Nursing Program has achieved a top ranking in the state of Pennsylvania by PracticalNursing.org, a leading resource for LPN students. Schuylkill Technology Center’s Adult Practical ...

Rev Up Your Holidays with the Area's First Realistic Racing Simulator Experience! Get ready to embark on a thrilling journey into the world of high-speed racing as Rte 61 Classics & Toy Barn proudly introduces the area's first and only ...

• Small businesses can benefit from content marketing as a way to attract and engage customers.
• Define your ideal customer's needs, motivations, and behavior patterns to tailor content.
• Create content that provides solutions to problems and helps achieve goals.
• Incorporate a call-to-action into your content, such as lead magnets or promotions.
• Email marketing is an essential component of content marketing; personalize emails, segment subscribers, include CTAs.
• Track key metrics and adjust strategies accordingly for greater success in reaching and engaging customers.

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